New Business Senior Manager

Role purpose

The Senior New Business Manager is deployed into a defined area of the business and leads new business generation activity aligned to growth and market priorities, including the firm’s Target and Priority Client programmes. The role is accountable for delivering qualified meetings and building early‑stage relationships with target organisations and individuals, using buyer‑led, issue‑based approaches and solution‑oriented positioning, aligned to our sales methodology.

The role also takes sales‑qualified leads (SQLs) generated through marketing campaigns and progresses them with discipline—ensuring timely follow‑up, clear next steps, and accurate campaign attribution in CRM. In addition, the role supports capability uplift by coaching junior New Business colleagues and helping build confidence of junior fee earners through structured “take to market” activity, reinforcing consistent habits and continuous improvement. The role uses available tools and automation to improve consistency, efficiency and traceability, and helps increase awareness of those tools within the deployed area.

Key responsibilities

• Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
• Tailor outreach and conversation approaches using buyer needs, issue‑led context and propositions.
• Generate and convert conversations into qualified meetings and early‑stage relationships.
• Accept and progress sales‑qualified leads (SQLs) from campaigns with clear follow‑up discipline (speed‑to‑lead, next step agreed, progression tracked).
• Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow‑through expectations.
• Coach New Business Managers/juniors on outreach excellence, qualification discipline, handoff quality and CRM discipline.
• Contribute to team learning sessions and onboarding.

You will be someone with

• Strong experience in new business development, lead generation or outbound sales in a complex B2B environment (professional services beneficial).
• Confident engaging stakeholders and generating meetings through credible, issue‑led outreach.
• Strong qualification discipline and ability to balance volume with quality.
• Strong collaboration across Sales, Marketing and GTM, and comfort operating within a shared sales methodology.
• Strong performance mindset and CRM discipline, including attribution awareness.
• Coaching experience or strong capability to develop others.
• Microsoft Dynamics (CRM) experience (activity logging, attribution/source discipline, and progression reporting.)
• Target lists and performance dashboards/insight packs [TBC].
• Supporting tooling and automation used in new business delivery and enablement [TBC].

The Sales and Marketing team are looking to recruit five Senior New Business Managers across BDO regions: London, North, Thames Valley West, Midlands, Scotland.