Head of Marketing

We’re partnering with an innovative and rapidly scaling SaaS technology company looking to appoint a commercially driven Head of Marketing to lead and evolve its global marketing function.

This is a high-impact leadership role within a business operating in a highly specialised, technical market. The company has built a strong international reputation and is entering an exciting phase of growth, with significant investment into product innovation, brand positioning, and global expansion.

The successful candidate will play a pivotal role in shaping marketing strategy, strengthening product positioning, and driving high-quality lead generation across international markets.

The Opportunity

This role is ideal for a commercially minded B2B marketer who thrives in scale-up environments and enjoys combining strategic leadership with hands‑on execution.

Working closely with senior leadership across Product and Sales, you’ll lead initiatives focused on product marketing, account-based marketing, thought leadership, events, and outbound sales enablement.

You’ll have the autonomy to shape the marketing roadmap while building scalable campaigns that directly contribute to revenue growth.

Key Responsibilities

• Develop and execute a comprehensive global marketing strategy aligned to ambitious growth objectives
• Drive high-quality lead generation initiatives across multiple channels
• Support product launches, sales enablement, and brand positioning
• Lead marketing activity for exhibitions, conferences, and industry events globally
• Create measurable campaigns focused on pipeline generation and commercial impact

Product Marketing

• Own product messaging, positioning, and go-to-market strategies
• Translate complex technical solutions into compelling commercial narratives
• Work closely with customers and internal stakeholders to refine value propositions and market fit
• Build marketing campaigns tailored to highly targeted buyer personas

Digital Marketing & Brand

• Drive digital marketing performance across SEO, paid media, email, social, and content
• Strengthen brand awareness and thought leadership within a specialist market
• Partner with external agencies on PR and communications campaigns
• Improve customer engagement and inbound lead quality through content-led strategies

Account-Based Marketing

• Develop targeted ABM campaigns focused on high-value enterprise accounts
• Segment audiences and personalise campaigns for key decision makers
• Collaborate closely with Sales to align outreach and maximise conversion opportunities

Analytics & Performance

• Monitor campaign effectiveness through data‑driven reporting and KPI analysis
• Identify market trends, customer behaviours, and new growth opportunities
• Use insights and analytics to continuously optimise marketing performance

What We’re Looking For

• Proven experience in a senior B2B marketing leadership role
• Strong background within SaaS, technology, or complex solution‑led environments
• Experience operating within start‑up or scale‑up businesses
• Track record of generating measurable pipeline and commercial growth
• Strong product marketing and go‑to‑market expertise
• Experience with account‑based marketing strategies
• Excellent communication and stakeholder management skills
• Commercially focused, data‑driven, and highly collaborative approach
• Comfortable working both strategically and hands‑on

Why Join?

• Opportunity to shape and lead the marketing function within a scaling international tech business
• Highly visible role with direct impact on growth and commercial success
• Fast‑paced, innovative environment with strong leadership backing
• Significant scope for progression and influence
• Collaborative culture with ambitious growth plans

If you’re an experienced B2B marketing leader looking for a role where you can genuinely influence growth, strategy, and brand direction within a specialist technology business, we’d love to hear from you.