Lead CRM Email Coordinator

We’re looking for a highly organised, data-driven and commercially minded Lead CRM & Email Coordinator to join a fast-paced, dynamic CRM team. This is a key role where you’ll take ownership of CRM campaign delivery, helping shape how the brand connects with its customers. You’ll drive engagement, acquisition and retention through targeted, insight-led campaigns across email, SMS and direct mail — creating meaningful touchpoints throughout the entire customer journey. Key Responsibilities * Plan, manage and deliver multi-channel CRM campaigns, including BAU activity, lifecycle journeys and strategic initiatives * Coordinate campaign execution end-to-end, from briefing and timelines through to approvals and deployment * Analyse campaign performance and translate data into actionable insights to optimise future activity * Develop audience segmentation strategies to ensure campaigns are relevant, personalised and effective * Drive database growth across online and offline channels, while supporting retention and reducing churn * Ensure all communications follow best practice for deliverability, compliance and customer experience * Collaborate with cross-functional teams to align CRM activity with wider business objectives * Manage budgets, track spend and identify efficiencies to maximise ROI * Stay up to date with CRM trends, tools and emerging technologies Experience & Skills * Proven experience in a CRM or email marketing role * Strong track record of planning, executing and optimising campaigns across email, SMS and direct mail * Commercially aware with a data-led, analytical mindset * Advanced Excel skills, including data manipulation and reporting * Highly organised, with the ability to manage multiple projects and deadlines * Strong attention to detail and excellent communication skills * Confident working independently in a fast-paced environment * Experience using ESP platforms such as Bloomreach (or similar) * Familiarity with Google Analytics or equivalent tool Benefits * Office profit share bonus * 33 days’ holiday including bank holidays * Plus, an extra paid day off for your birthday – * Holiday entitlement grows further every five years, recognising your long service. * Generous colleague discounts, including for family and friends * Wellbeing support and employee & family counselling * Contributory pension and life assurance * Enhanced maternity and paternity packages, plus a return-to-work bonus * Charity initiatives to help you support causes close to your heart *By submitting your CV, you are agreeing to the Terms and Conditions as stated on our website and consenting to us processing your personal details in relation to current/future job opportunities. The information that you have submitted to us will be used in order to consider your suitability for the role you have applied for. A copy of our Privacy Policy can also be viewed on our website which explains how we gather, protect and manage any personal data that you share with us* Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify. Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role, please look at our website or follow us on social networking sites. All are updated daily