Head of Marketing

Head of Marketing
D2C Health & Wellness Brand | £6m Revenue | Founder-Led | Scale-Up Phase

A profitable, founder‑led D2C business in the health & wellness space is hiring its first senior marketing leader.

The company is currently generating c.£6m in revenue and investing approximately £2m annually across Meta, Google and TikTok. Marketing is run by the founder, and the business has reached the point where experienced leadership is needed to scale beyond £15m.

The successful candidate will take full ownership of customer acquisition and marketing performance, bringing structure, clarity and accountability to a function that has grown quickly but remains founder‑led.

The focus will be on:

• Owning and scaling paid acquisition across core channels
• Building a high‑output creative engine
• Implementing structured testing frameworks
• Driving performance with clear commercial metrics (CAC, LTV, contribution)
• Leading and developing a small in‑house marketing team

The business is profitable and self‑funded, with strong foundations already in place. The opportunity is not about turnaround; it is about scaling what works and building a marketing function designed for the next stage of growth.

This role will suit someone who:

• Has scaled a D2C brand from roughly £5–6m towards £15m+
• Understands creative‑led performance marketing
• Is commercially grounded and data‑literate
• Is comfortable operating in a founder‑led environment
• Balances strategic thinking with hands‑on execution

There is genuine scope to shape the function and grow with the business.

REF.X9668633

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